CRM Solution
CRM Solution
CRM
Your information system is holding back your growth because you have not yet opted for CRM software. You try somehow to satisfy your customers to sustain and develop your business, while expanding your customer portfolio. However, you encounter many difficulties on a daily basis in your sales and marketing management:
- Lack of relevant information on your contacts,
- Dispersion of information,
- Difficulty detecting, tracking and transforming opportunities,
- Unsuitability of tools to the mobility of your sales representatives.
THE DEFINITION OF CRM
When we talk about CRM software, we must understand Customer relationship management or customer relationship management (GRC). This denomination designates all the tools and techniques intended to help in the management of the customer relationship. Designed as a dashboard, this management tool uses all available channels with customers and aggregates their data. Thus, it is possible to measure and analyze marketing and customer support operations.
In other words, CRM saves time in contact management, customer service, sales activity and marketing campaigns.
THE DEFINITION OF CRM
When we talk about CRM software, we must understand Customer relationship management or customer relationship management (GRC). This denomination designates all the tools and techniques intended to help in the management of the customer relationship. Designed as a dashboard, this management tool uses all available channels with customers and aggregates their data. Thus, it is possible to measure and analyze marketing and customer support operations.
In other words, CRM saves time in contact management, customer service, sales activity and marketing campaigns.
La définition de CRM
The two solutions most used by SMEs and ETIs are Salesforce and Microsoft Dynamics 365. Microsoft Dynamics 365 offers global management of a company's activity, bringing together the best of both worlds: Dynamics 365 Customer Engagement and Dynamics Finance & Operations. It is a 100% Cloud tool, offered only in SaaS mode. For more details, see our white paper that compares CRM Dynamics 365 and Salesforce. It will allow you to identify the best software for your structure. CRM is deployed for both small businesses and large accounts.
Which professions need the CRM solution?
The commercial functionalities are powerful, thanks in particular to the data management capacity of the companies of customers and prospects. Thanks to the forms filled in, the sales team can follow the actions carried out with an account, the interest shown for an offer, as well as the person to contact.
The marketing functionalities make it possible to better follow the accounts of prospects. The publication of newsletters and the measurement of their openings, as well as the interaction generated, makes it possible to determine the relevance of certain operations.
The after-sales service functionalities include in particular the management of customer tickets and their follow-up. So we can know what the customer's problem is, who has been assigned the incident ticket and where in his request.
What are the benefits of using a CRM tool?
The CRM, coupled or not with a collaborative solution such as Office 365 (newly Microsoft365), allows you to increase your income by selling more and/or better and to save money by organizing your sales processes in an optimal way. This is why we offer our customers Microsoft Dynamics 365 CRM.
Microsoft Dynamics 365 CRM is a flexible, responsive, ergonomic and efficient customer relationship management software. The CRM for SMEs or ETI allows to:
- Boost your commercial efficiency thanks to reliable and relevant customer data, accessible from anywhere, at any time and on different media (PC, laptop, smartphone, tablet),
- Offer impeccable service to your customers. You build customer loyalty by personalizing the responses you provide to them,
- Conduct smart marketing. Your marketing actions are targeted. You interact easily with your customers and orient them better. You measure the impact of your campaigns and actions,
- Take advantage of the benefits of the social web. Social networks provide you with relevant information about your customers which allows you to better target your messages. At the same time, you analyze the trends that impact your brand.
- Increase user well-being. Thanks to its integration with Microsoft solutions (Office 365, Microsoft Dynamics Marketing, Power BI, etc.), Dynamics CRM offers users unparalleled ease of use.
How to choose a CRM software and how to integrate it?
The CRM has long since gone beyond the simple role of “customer database”. This functionality obviously remains the heart of the tool, but additional possibilities have been added over time and technological developments. Thus, publishers no longer speak of
“CRM” but of “sales and customer relationship management”.
To choose a CRM that suits your needs, we help you define your scope. We establish together a specification that corresponds to your activities. Note that CRM and ERP go hand in hand. T
o integrate CRM, our team will support you in this project. Both on the technical aspect and training in the use of the software, our consultants will also be able to advise you and provide support.
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